Personal Background
Steven Jobs
Apple Computer
3-year return: 26%
AGE: 42
CEO since: 1997
個(gè)人檔案:
史蒂文.喬伯斯
APPLE電腦
三年的投資回報(bào)率：26%
年齡：42歲
任職CEO起始時(shí)間：1997年
Here's a guy with enough savvy and brainpower to effectively hold down two CEO jobs at once-
-and do a pretty amazing job at both. We've listed him for his post at Apple, but of course
Steve Jobs also runs Pixar, the animation company. Jobs arrested Apple's slow death spiral and
even put some oomph back into the pioneering computer firm he helped found. Coming in after a $1
billion loss in fiscal 1997, Jobs turned a $106 million profit--38 percent above Wall Street's
consensus target. A lot of credit goes to a very simple idea: Make computers in different
colors. Jobs was the only one who thought to make it happen. The colorful mid-priced iMac has
also succeeded by playing down the compatibility conundrum. Apple positioned it as the machine
for the Internet, where compatibility questions are no big deal. Behind the scenes, Jobs also
streamlined the product line, reduced the head count, consolidated distribution, and slimmed
inventory. Meanwhile, over at Pixar, A Bug's Life nabbed a total $159 million in domestic box
office, the highest domestic animated take since Toy Story and third highest ever, after Toy
Story and the leader, The Lion King.
這兒我們要給您介紹的是一位能夠同時(shí)兼做兩份CEO工作的才華出能人。我們將他的任職公司寫為蘋果公
司，而實(shí)際上史蒂文.喬伯斯同時(shí)還是另一家蓬勃發(fā)展的公司PIXAR的員工。喬伯斯被APPLE公司慢耗損的螺線
所吸引，他甚至為這家他幫助創(chuàng)立的電腦公付出了較大的努力。1997年，在這家公司虧損達(dá)到10億美元的時(shí)
候，喬伯斯加入了APPLE公司，之后他為公司賺取了1.06億美元的利潤--有38%以上的產(chǎn)品銷往美國華爾街。許
多成功的實(shí)踐均來自于一個(gè)很簡(jiǎn)單的創(chuàng)意：例如讓電腦換一種顏色。喬伯斯是唯一的一個(gè)創(chuàng)意者和實(shí)踐者。多
色澤、中等價(jià)位的iMac的成功還在于它解決了計(jì)算機(jī)兼容性的難題。APPLE電腦定位于因特網(wǎng)，因?yàn)樵谝蛱鼐W(wǎng)
上兼容性并不是一個(gè)較大的難題。喬伯斯新改進(jìn)了生產(chǎn)線，減少了磁頭數(shù)，穩(wěn)定了分布率，并且還減少了庫
存。同時(shí)，PIXAR公司在國內(nèi)市場(chǎng)中占有總計(jì)1.59億美元的收入，位居第三位，僅次于Toy Story 和領(lǐng)頭羊
Lion King 。而另一方面喬伯斯在PIXAR也有著出色的表現(xiàn)。
（未完待續(xù)）
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