Personal Background: Millard Drexler
GAP
3-year return: 451%
Age: 54
CEO since: 1995
個(gè)人資料:
米那德.朱克斯勒
GAP
三年的投資回報(bào)率：451%
年齡：54歲
任職CEO起始時(shí)間：1995年
Building a brand identity for gap blue jeans and T-shirts every bit as strong as that of
McDonald's Big Mac has been the key to Drexler's success, and last year, he outdid himself.
Thanks in part to nearly $400 million worth of marketing, much of it spent saturating television
airwaves with the Gap stores' "jump and jive" campaign and the Old Navy division's odd but
attention-grabbing ads featuring Carrie Donovan, 1998 earnings soared 45 percent to $775 million
on revenue of $8.8 billion. Drexler has also built one of the most visited shopping sites on the
Internet, protecting his flank from upstart E-commerce competitors intent on squeezing out
traditional retailers with cyber-malls.
為GAP牛仔褲和運(yùn)動(dòng)衫塑造了一個(gè)不同凡響的品牌形象是米那德.朱克斯勒獲得成功的關(guān)鍵，就如同麥當(dāng)勞
公司的巨型MAC廣告形象一樣。去年，朱克斯勒又一次做出了超越自我的不凡舉措。這一部分是因?yàn)橛兴膬|美
元的銷售收入，另外一個(gè)很重要的因素便是GAO專賣店推出的有關(guān)"跟我一起跳搖擺舞"活動(dòng)的電視廣播宣傳效
果，以及老海軍服飾（Old Navy products）奇特的引人矚目的廣告形象卡麗.道樂(lè)凡。1998年的收入提高了
45%，稅收達(dá)到了88億美元。此外，朱克斯勒還在因特網(wǎng)上建立了受訪率最高的購(gòu)物網(wǎng)，粉碎了電子商務(wù)競(jìng)爭(zhēng)
者們想要通過(guò)網(wǎng)上購(gòu)物排擠傳統(tǒng)的零售商的計(jì)劃。
Business philosophy: Design simple yet stylish clothing, and do it fast enough to stay ahead
of imitators.
運(yùn)營(yíng)理念：設(shè)計(jì)出式樣簡(jiǎn)單但有風(fēng)格的服裝，并且其市場(chǎng)運(yùn)營(yíng)要盡可能快地趕在仿造者的前面。
Headaches: Fashion trends, except when he's creating them. Just when velvet leggings seem to
be in again, along come khakis. Drexler also needs to keep an eye on averting controversy over
the Gap's use of third-world labor.
最頭痛的事情：瞬息萬(wàn)變的時(shí)尚走向。當(dāng)然這得排除他正在設(shè)計(jì)制造當(dāng)中的款式。同時(shí)，朱克斯勒還不得
不關(guān)注有關(guān)對(duì)GAP公司使用第三世界國(guó)家勞動(dòng)力的情況的輿論和報(bào)道。
（未完待續(xù)）
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